Normal Is
Not Optimal
Start your journey by getting your blood drawn to get a comprehensive lab baseline. It’s important to know your levels so we can discuss symptoms and how to optimize your lab values.
Our Mission
To challenge the ordinary and redefine what’s possible in health. We optimize lives, not just numbers, by pushing the boundaries of hormone therapy, recovery services, and wellness. Through innovative treatments, empowering education, and direct access to health insights, we turn normal into exceptional.
Through our personalized approach and data-driven care, we help you feel better mentally, physically, and sexually—not by chasing averages, but by unlocking your optimal potential.
Our Values
Normal Isn’t Our Benchmark
We believe health shouldn’t just be average. We challenge what’s considered “normal” to help people reach their true optimal potential.
Trailblazing Disruptors
We innovate boldly and adopt early. We seek out new therapies and technology, educate ourselves extensively, and bring the newest treatments and concepts to clients. We’re not just following trends—we’re setting them.
Knowledge Equals Power
Health empowerment starts with access to information. We’re on a mission to demystify hormone health and provide direct pathways to deeper understanding.
Personal Journeys, Tailored Care
There’s no one-size-fits-all in wellness. We celebrate individuality by delivering personalized, effective solutions that resonate with each client’s unique needs.
Unifying Divisions, Singular Mission
Whether through treatment, education, or health insights, each division of Optimize U serves one purpose—making health optimization attainable and sustainable for everyone we touch.
Fearless Optimizers
We don’t settle for what’s expected. We’re here to push the boundaries—for ourselves, for our industry, and most importantly, for our clients.
Authenticity in Care
Health is personal, and so is our approach. We aim to make a genuine impact, with real care at the heart of every interaction.
Feel Hopeful And Empowered Again
Optimize U can help you feel better Physically… Mentally… and Sexually!
Cryotherapy
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Makes you feel better
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Improves angle of motion
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Quickens athletic recovery
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Increases vitality
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Improves anti-aging
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Triggers weight loss
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Boost Performance
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Enables muscle relaxation
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Reduces inflammations
IR Saunas
Better sleep
Burn calories
Improve circulation
Clearer tighter skin
Ease chronic fatigue
Compression
- Better sleep
- Decrease inflammation
- Reduce swelling
- Recovery more quickly and get back to doing what you love.
Peptides
- Better sleep
- Increase muscle mass
- Heal tissue
- Increase energy and improve digestive funtion
It’s time to revive your life.
We offer a comprehensive portfolio of services to meet your goals
Cryotherapy at Optimize U
Why Optimize U?
Proven Experience
Our locally owned clinics are all run by licensed and trained healthcare professionals whose passion is making a difference in your life. We pride ourselves on continuously educating all of our practitioners to be up to date on all of the latest information to ensure optimal health.
Affordable Care
With our all-in-one pricing, you receive Hormone Optimization, ongoing lab work, office visits, supplies and Recovery with one low price. While other clinics often have to raise their pricing due to inflation, we work constantly with our partner pharmacies and lab companies to ensure pricing will always be affordable.
Longer Consultations
Ever wanted to spend an hour with your practitioner to make sure all of your questions have been answered? You got it, we will spend as much time as needed with you to ensure you are comfortable and knowledgeable about your journey to optimize your life.
Delivered to Your Door: No need to come in for weekly injections.
Don’t worry about having to go to a pharmacy, we send your medications directly to your doorstep in a discrete box for your convenience. When you’re ready for a refill, just let the staff know and they will get your next order on its way to your door.
What is the Process?
Contact Us To Start
You can get started by booking your initial labs online, calling us, or filling out the web contact form. This will give us the info we need to get started.
Get Your Labs
To begin the process we draw blood to find out where you are. You can have this done at our location or any LabCorp.
Make an Appointment
We will set an appointment for you to meet with one of our providers to review your labs and determine the next steps.
Formulate a Plan
We will discuss the various treatment options and choose the one that best suits your goals.
Contact Us
Contact the office closest to you via phone or through our web contact form. This will give us the information we need to get you started.
We have 18 locations across the Midwest and West Coast to best serve our clients’ needs.
Get Your Labs
To begin the process we draw blood to find out where you are currently at.
Each of our locations is equipped with the ability to draw your labs but if it’s more convenient for you, we can order your labs at any LabCorp location.
Set an Appointment
Once your labs are back, we will set an appointment to meet with one of our providers to review your labs and determine if hormone therapy is right for you.
You can meet face-to-face or we can set up a telemedicine conference.
Formulate a Plan
After we decide that therapy is right for you, we will discuss the various treatment options we have and choose the one that best suits your goals.
We will continue to work together to adjust your plan as your goals change.
01
Contact Us
Contact the office closest to you via phone or through our web contact form. This will give us the information we need to get you started.
We have 18 locations across the Midwest and West Coast to best serve our clients’ needs.
02
Get your Labs
To begin the process we draw blood to find out where you are currently at.
Each of our locations is equipped with the ability to draw your labs but if it’s more convenient for you, we can order your labs at any LabCorp location.
03
Set an Appointment
Once your labs are back, we will set an appointment to meet with one of our providers to review your labs and determine if hormone therapy is right for you.
You can meet face-to-face or we can set up a telemedicine conference.
04
Formulate a Plan
After we decide that therapy is right for you, we will discuss the various treatment options we have and choose the one that best suits your goals.
We will continue to work together to adjust your plan as your goals change.




